The Upper Haight Farmers' Market returns for the season on April 3, ushering in another year of awesome fresh fruits and vegetables, gourmet foods, bakery items, flowers, olive oils, and much more. And of course there will be great musical entertainment, cooking demonstrations, kids' activities, and lots more. We'll also be celebrating PCFMA's 25th Anniversary with carrot cake, promotional giveaways, kids' activities, and more. Enter to win $2500!! See you at the market!
►Peas, Please There is nothing better than a big bowl of fresh green peas that you've purchased from the farmers' market, steamed and eaten fresh with a bit of creamery butter or tossed with a bowl of rice and goat cheese. Delicious! Stop by the farmers' market and pick up a bag or two and enjoy the very freshest taste of Spring! Learn more about fresh peas here.
►Spring Crop of Artichokes Nearly 100% of all artichokes grown commercially in the United States are grown in California. About 75% of California’s total acreage of artichoke fields lies within Monterey County near Castroville. In California, artichokes are grown year-round and there are late summer/fall and spring crops. Read more about artichokes here.
Market Highlights
From the manager: LThere will be lots of new producers at the Upper Haight Farmers' Market this year! Anthony from 8Fifteen Sandwiches uses only locally produced vegetables and sustainably raised meats in his delicious, hand-crafted sandwiches. Be sure to try a bagel from Authentic Bagel Company, as well. They hail from Oakland and combine West Coast dough making techniques with East Coast bagel cooking techniques! --- Ashley Weidman
NEW!Yurosek Farms: Avocados and pistachios through the month of April.
Blue House Farm: Organically grown vegetables and famous for bunched greens such as chard and kale.
Lifefood Gardens: Delicious, super sprouts such as clover, alfala, sunflower, wheatgrass, and broccoli.
NEW! 815 Sandwiches: Delicious sardine sandwich, BLT sandwich with candied bacon and roasted cherry tomatoes, and cold fried chicken sandwiches.
La Vie Pure Food Collective: Sprouted almond milk, coconut kefir, superfood bar, superfood smoothie.
Achadinha Cheese Company: Fabulous handmade artisan cheeses like Capricious which won "Best of Show" at the American Cheese Society meeting; Broncha, a delicious Portuguese goat cheese; and the creamy feta with a fresh salty flavor.
Market Events
April 3: The market returns for the season with a cooking demonstration, kids' activities, and a contest to enter to win $2500 in celebration of PCFMA's 25th Anniversary! (Official contest rules here). Eat free cake, say hi to Mr. Carrot and enjoy!
April 10: Games Day! Hula hoops, jump ropes, jacks, marbles, blowing bubbles, and hopscotch!
April 17: Kids' Day! We'll have easy dance lessions, coloring to do, and a jump house. Find the secret word of the day on the market Facebook page and mention it to the market manager for a free produce prize! While supplies last.
April 24: Earth Day! Plant some seeds and try your hand at some Earth Day and Arbor Day coloring sheets.
►Keep up-to-date! Check the farmers’ market Facebook page for event updates or changes.
Locavore - What Exactly is Organic?
Ever wondered what the label 'organic' really means? Before a product can be labeled "organic," a USDA accredited certifier, such as CCOF, evaluates the farm or facility where the food is grown or processed to make sure that the producer is following all the rules necessary to meet USDA organic standards.
Organic food is produced without the use of synthetic pesticides and fertilizers, sewage sludge, bioengineering (GMOs), or ionizing radiation. Organic meat, poultry, eggs, and dairy products come from animals that are not given antibiotics or growth hormones.
The spring season brings tons of excitement for the Cookin’ the Market team. New markets, new producers and new spring veggies. One particular produce item we’d like to highlight at your farmers’ markets’ are fava leaves. They're buttery, soft, and have none of the high maintenance of the bean. Just make sure not to wash and refrigerate. It will turn the leaves black! Add them to salads, pastas, or sauté with a little garlic and a squeeze of lemon juice. It’s the new “it” produce item and will be a great addition to your springtime recipe repertoire.
►Look for recipes, cooking tips, tricks, and more on the Cookin' the Market Facebook page!
Michael Pollan will have a new book out entitled "Cooked: A Natural History of Transformation." It is a thoughtful analysis on how we transform plants and animals into meals and why cooking matters. The book is available on April 23rd, 2013.
Asparagus Festival Friday through Sunday, April 26 to 28, Event Center, 221 Center St. Asparagus Alley, chef demonstrations, musical entertainment, arts and crafts, kids' activities, and lots of asparagus to buy and eat.
Petaluma Butter and Egg Days Celebration Saturday, April 27, Historic Downtown Petaluma, 10am to 5pm. The Parade starts at 12noon. Activities before, during and after the parade include arts and crafts, food, sponsor booths, kids' activities, and more. Fresh Approach
Do you know of an organization in your community that would like to have Fresh Approach come and teach a Healthy Food/Healthy You nutrition education class at their site? Fresh Approach’s Healthy Food/Healthy You program provides free and low-cost nutrition education classes and food preparation demonstrations at community-based organizations and social service sites throughout the Bay Area. The goal of the classes is to help families improve their diets and their health by making better use of the resources available at their neighborhood farmers’ market. For more information and to fill out an application please visit Fresh Approach Healthy Food/Healthy You. Spring Recipes
Coming Soon: Apricots, cherries, blackberries, early summer vegetables.
Your Community
Earth Day SF 2013 Saturday, April 20, 10am to 6pm, Civic Center Plaza. A day of green sustainability discussions, activism, workshops and solutions, music, food, and kids' activities.
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Upper Haight Farmers' Market Wednesdays, 3pm to 7pm, April 3 to October 30, Waller St at Stanyan St.
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Pacific Coast Farmers Markets 5060 Commercial Circle, Ste. A Concord, California 94520 US
United States are grown in California. About 75% of California’s total acreage of artichoke fields lies within Monterey County near Castroville. In California, artichokes are grown year-round and there are late summer/fall and spring crops. Read more about artichokes 
make sure that the producer is following all the rules necessary to meet USDA organic standards.
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