In This Issue
Winter Squash & Pumpkins
Fresh Approach
Market Highlights
Market Events
Cookin' the Market
Harvest Recipes
What's in Season
Your Community
The Upper Haight Farmers' Market will close for the season on October 24. Check out other nearby farmers' markets in to continue to get fresh local produce.
Fresh Approach
Market Match is paying off in a big way in 2012. Under the program, a CalFresh recipient who uses an EBT card to purchase at least $10 in tokens to shop at a farmers’ market, receives an extra $5 in tokens, good only for fresh fruits and vegetables. So far in 2012, the program has led 1,010 new CalFresh shoppers to a farmers’ market and has put over $22,800 worth of fresh fruits and vegetables onto the tables of low-income families.
Allen Moy, Executive Director of Fresh Approach says “Market Match helps low-income families stretch their food dollars while allowing them to access fresher, tastier and healthier food. And as all Market Match funds are spent with California farmers they help to support and sustain our state economy.” The program is operated by Fresh Approach and PCFMA with support from Roots of Change, through a grant from the California Department of Food and Agriculture; and the generosity of the Wholesome Wave Foundation; and Blue Shield of California.
Half Moon Bay Pumpkin Festival!
Main St, Half Moon Bay, Saturday and Sunday, October 13 & 14. Championship Giant Pumpkin Weigh-off contest, pumpkin carving, music, ales, wines, brews, food, harvest and pumpkin-inspired crafts, pumpkin patches, costume contests, poster and coloring contest, and so much more! This 41st annual event will put you in the mood for Fall!
What's in Season
Fruit: Apples, Grapes, Figs, Pears, Persimmons, Pomegranates, Strawberries.
Vegetables: Artichokes, Beets, Bok Choy, Broccoli, Brussels Sprouts, Cabbage, Cauliflower, Celery, Chard, Garlic, Kale, Leeks, Lettuce, Mushrooms, Onions, Potatoes, Pumpkins, Spinach, Winter Squash.
| | | | It's pumpkin time! Visit a local pumpkin patch and pick out a pumpkin or two, carve a jack o' lantern with the kids, and make some pumpkin  bread. Check out your farmers' market for a variety of pumpkins in colors ranging from pale to deep orange, creamy white, and even shades of green! To learn how to prepare and cook pumpkins read more here.
Big fat winter squash is here in a rainbow of colors and varieties. From acorn, spaghetti, and butternut, to delicata, sweet dumpling, and kabocha, they're all delicious and perfect for fall recipes. They're even good for fall decorating! Learn more.
Market Highlights Pajaro Pastures: Wonderful fresh eggs from sustainable pasture-raised chickens. How about some deviled eggs or an egg salad sandwich?
Swallow Valley Farms: Grass-fed beef, lamb, chicken and pork in a variety of cuts. They also have wonderful farm-fresh eggs. And don't forget to try their sheep's milk cheeses.
Blue House Farms: Organic spinach, chard, kale, beets, radishes, onions, and cabbage, just to name a few of their wide range of veggies.
Inzana Ranch: Plump juicy figs, crunchy nuts, and crisp sweet apples from Hughson. Check out their persimmons and pears coming soon!
Achadinha Cheese Company: Fabulous handmade artisan cheeses like Capricious which won "Best of Show" at the American Cheese Society meeting; Broncha, a delicious Portuguese goat cheese; and the creamy feta with a fresh salty flavor.
Market Events October 3: Pumpkin Giveaway! Get a free pumpkin while supplies last! October 10: The Cookin' the Market chefs return to demonstrate more delicious simple recipes. They use fresh market produce to whip up some inspired meal ideas. Taste a sample and pick up a recipe.
October 17: Guess the weight of the Giant Pumpkin and you could win some great produce prizes! October 24: The market closes for the season but we're going out with a bang! Producers and farmers will be dressed in their Halloween finery and there will be a costume contest for you customers. Other customers can vote on their favorites which will enter them to win some great produce prizes. So come join the party! ►Keep up-to-date! Check the farmers’ market Facebook page for event updates or changes.
 Cookin' the Market - with Chef Anna Buss The pear has been around for ages, even before any written text. When choosing a pear to eat check the neck to see if it's tender to the touch. The stem should come off easily. Pears will bruise easily so make sure you handle them with care. When cutting them make sure to serve immediately, or add a little lemon and sugar to prevent them from browning too quickly. The sweetness of pears goes great in salads of bitter greens, nuts, and your favorite blue cheese. You can also poach them in wine or bake them into a tart for your favorite dessert!
The first pear you buy this season, eat raw with your eyes closed and taste all of the flavors it has to offer. Then start adding it into your cooking repertoire. Lastly, eat them while they are in season to take advantage of the abundance of vitamins and minerals pears have to offer! ►Look for lots of cooking tips, tricks, and recipes on the Cookin' the Market Facebook page!
Fall Harvest Recipes
Wonderful main courses and side dishes can be created with winter squash. Flavorful and full of healthy antioxidants, they're simply delicious. Moroccan Winter Stew with Butternut Squash
Squash, Pear, and Onion Gratin
Apple Stuffed Baked Pumpkin
Butternut Squash Risotto
Your Community Boo at the Zoo, Oct. 27 & 28, at 10 am- 4 pm. Trick or treat through the zoo, walk the Haunted Nature Trail, see animals chomp their Halloween treats, listen to a witch’s stories and make scary crafts. At San Francisco Zoo, Sloat Blvd. at the Great Highway. Visitors are requested to not wear rubber masks as they may frighten the animals. Free with admission.
 
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