Thursday, April 3, 2014

Upper Haight Farmers' Market Returns!

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Upper Haight Farmers' Market                                April 2014
Wednesdays, 3pm to 7pm, April 2 to October 30, Waller and Stanyan.
Welcome the return of the Upper Haight Farmers' Market for the season on Wednesday,
April 2nd! All your favorite producers and farmers will be here along with some new faces.
There will be music, kids' activities and a photo booth, and lots more going on so come join the fun!

It's the season for a plethora of pods! Peas and beans are arriving this spring in all their prolific perfectness. Picked at their peak, they're a delicious and healthy addition to all your spring recipes.

Inexpensive and versatile, beans are nutritionally dense. Green, mung, cranberry, and lima beans are all fabulous. Fava beans (photo above) are wonderful as well.

Spring peas are highly anticipated and are so sweet you can eat them right out of the bag! Fresh shelling peas are highly seasonal and available only through summer. Snow peas and snap peas are here, too! Try them all!
In This Issue peas 
Pod Perfect
Featured Producers
Market Happenings
Cookin' the Market
Cooking Tips
Earth Day 2014
What's in Season
April Recipes
Fresh Approach
Local Food Festivals
Your Community
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Blue House Farm: Organic sweet artichokes, early summer squash, onions, lettuce, and all your other spring veggies from Pescadero. Get out the grill and try some veggies on the fire.

L&J Farm: Asparagus has returned! This long-awaited spring veggie populates their table in gorgeous green rows of earthy goodness. Get some while you can – the season is short!

NEW! Palmero Dates: Delicious organic (and kosher!) dates and date almond bars. They provide traceability for all of their five varieties of dates produced on a small farm in Bard, CA.

La Selva Taqueria:: Fresh homemade beans and rice, slow-roasted chicken right from the grill in halves or whole bird; agua fresca in strawberry, honeydew and watermelon for refreshment. Yummy stuff!

FlourChylde Bakery: Artisan breads, baguettes, cakes, cookies, and other baked goodies. They have gluten-free, too. Try the delicious almond cake, chocolate molten cake, or the tangy sweet lemon cake. Take some home for your Easter desserts!

Sprogs: Tasty to-go rice snacks made with specialty rice. Teriyaki chicken, bacon and veggie, kale and kimchi, and peanut butter and jelly are just a few fo their varieties.


April 2: OPENING DAY! Come join the fun! We'll have a free photo booth where you can dress up in fun accessories, then we'll take a picture of you! It's free! There will be balloon animals and the SF Police Dept. will have a booth. Participate in the ribbon cutting with local officials at 4:30pm. Look for some great new organic producers this year!

April 16: The Cookin' the Market chefs will be here with their informative Chef's Table. Come learn about interesting produce and how to prepare it.

April 23: The chefs return with a Spring Tasting. Pick up a sample of what they've prepared using market fresh produce and don't forget to grab a recipe, too. Samples while supplies last. And check with the chef for details on next week's dinner.

April 30: Cookin' the Market chefs are offering a cooking demonstration and sit-down dinner at the market. See how really good fresh local produce can be while savoring their awesome recipes. While seating and supplies last.

►Keep up-to-date! Check the farmers’ market Facebook page for event updates or changes.
with Chef Mario
The Love of Mushrooms

Where is the love? The love for the common mushroom?
Chanterelles, morels, cepes, and the like get all the attention! Button! Button! Button! There’s only so much the common mushroom can take. Did you know the button mushroom has just as much nutritional benefit, if not more than their wild and fancy counter parts? Yeah, it’s true. Learn more!

►Look for recipes, cooking tips, tricks, and more on both the Cookin' the Market website and Facebook page!

COOKING TIPSVallejo-new-years-07-artichoke
How to Turn an Artichoke
Artichokes can be a little intimidating. How do you eat it? How do you get to the heart of the artichoke? Never fear - the Cookin' the Market chefs have given us a simple step-by-step method for getting to the heart of an artichoke! Learn how!

Vegetables: Artichokes, arugula, asparagus, beets, broccoli, cabbage, carrots, cauliflower, celery, fava beans, garlic, lettuce, mushrooms, onions, peas, potatoes, spring onions.

Fruit: Apples, mandarins, oranges, pomelos, raspberries, strawberries, tangerines.

Other Commodities: Fresh cut flowers, almonds, walnuts, dried fruits, spring herbs and potted plants, local honey, baked goods, jams, sauces.

How I Became a Beekeeper
Tomas Pascual, one of PCFMA's fantastic market managers, began working with bees in California
three years ago, while continuing his work as a Tomas 1market manager at PCFMA.

He says tending bees is
more challenging now than 20 years ago. Tomas says, "Having left a farming life behind in Mexico, I never thought I would end up being involved with farming again like I have been these past five years since coming to PCFMA. I grew up farming with my dad planting corn, beans, Jamaica, and squash in Mayatecun, a small village in the state of Campeche, Mexico." Read more of his fascinating story here.

EARTH DAY April 22,  2014
The primary goal of Earth Day is to inspire awareness and appreciation for the environment. And we, as a farmers' market association, want earth-day-2014you to shop local and be aware of where your food comes from.

Events this month at your farmers' market will bring  awareness of many different environmental concerns. We'll focus on the importance of renewable energy sources, recycling, water conservation, and other important topics. Join us as we celebrate Mother Earth and do your part! Learn more about Earth Day here.
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Grilled Fava Pods and Asparagus with Warm Dressing
A little lemon, a little olive oil, spices, and a hot grill make favas and asparagus indulgent!
Ginger and Honey Glazed Carrots
Young and tasty spring carrots with a bit of a zing!green beans with mushrooms
Green Beans & Mushrooms with Dijon Dressing
Succulent steamed and sautéed vegetables with a tangy dressing.
Spring Panzanella
All things spring in one dish! Asparagus, fava beans, peas, onions, and leeks - delish!
English Peas with Gorgonzola Crumble
Fresh spring peas, garlic, and cheese - can't get better than this!

Visit for more great seasonal recipes.


Love the community at your local farmers’ market? Want to learn more about local and sustainable agriculture, and help others to learn more about it too? Get involved as a volunteer at one of PCFMA’s farmers’ markets! At our busier markets, volunteers are needed to assist at the info booth, answer customers’ questions, process CalFresh, help with special events, and more. For more information, visit Fresh Approach or contact our Volunteer Coordinator, Leah, at


Asparagus Festival
Friday through Sunday, April 25 to 27, Event Center, 221 Center St. The popular Asparagus Alley, chef demonstrations, musical entertainment, arts and crafts, kids' activities, and lots of asparagus to buy and eat will be there.

Food & Farm Film Fest
April 3-6, 2014, at the Roxie Theater in San Francisco, California. This unique film festival pairs local chefs with new films to create a delicious feast for the eyes and mouth. As a festival focused on food would not be complete without a few tasty bites, we asked local chefs to create pairings for each day’s films. Proceeds will support 18 Reasons, a San Francisco-based non-profit that offers hands-on food experiences to all Bay Area residents.


Earth Day San Francisco
Saturday, April 19, 10am to 6pm, UN Plaza / Civic Center. There will be music, keynote speakers, DIY workshops, Green Tech information, youth groups, artisans and crafts people, green jobs info, green fashion show, and organic cooking demonstrations, just to name a few of all the events. Click here for lots more info!

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Pacific Coast Farmers Markets
5060 Commercial Circle, Ste. A
Concord, California 94520

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