Featured Summer Produce
Awesome summer produce like peppers, squash, corn, tomatoes, stonefruit, melons, berries, and more are now at your farmers' market. Try some sweet local corn in white, yellow, and bi-color, or select a juicy melon from one of many tasty varieties.
 Sweet Corn
There’s nothing better than sitting down to a big ear of sweet summer corn, hot off the grill. Corn on the cob is hard to top for flavor, freshness, and just plain delicious fun. Corn is now available at your farmers’ market through September. Learn more here.
 Melons
Grab both hands and bite into a big juicy slice of watermelon. Or cook thick wedges of cantaloupe on the grill! Or make a cubed melon salad tossed with goat cheese and fresh herbs. Yes, melons are here! There are many new varieties of specialty melons at your farmers’ market now, not just cantaloupe, honeydew, and watermelon. From Casaba and Crenshaw, to Persian and Canary melons, they’re all tasty and sweet. More about melons here.
Market Highlights Achadinha Cheese Company: Fabulous handmade artisan cheeses like Capricious which won "Best of Show" at the American Cheese Society meeting; Broncha, a delicious Portuguese goat cheese; and the creamy feta with a fresh salty flavor.
Green Oaks Creek Farm & Retreat: A nice selection of seasonal veggies like tasty summer squash, plump tomatoes, and bell peppers, all great on the grill. They have salad greens potatoes, and onions, too.
Rainbow Orchards: Get the last of the season's mountain-grown blueberries. They're great for cereal topping, salads, sauces, and desserts.
L'acajou Bakery & Cafe: Indulge your sweet tooth with their chocolate cookies. Or pick up easy summer meals with their vegetarian quiche and panini sandwiches.
Quick ‘n’ Ezee: Gourmet Indian foods like naan, sauces, and marinades, chutneys, and more. Try their great mango chutney or lime pickle mix.
Market Events
August 1: Kids' Day with fun summertime arts and crafts. Let's get creative!
August 8: Find the secret word of the day on the market Facebook page and mention the word to the market manager for some great produce prizes, while supplies last.
August 15: Wellness Wednesday. Stump the Market Manager Game. As the market manager a produce-related question and see if you can stump him. If he can't answer the question, you get a produce prize! (While supplies last)
August 22: The Cookin' the Market chefs return with tasty new ideas on how to cook with fresh seasonal produce. Stop by and sample what they've prepared and take home a recipe.
Keep up-to-date! Check the farmers’ market Facebook page for event updates or changes.
Vote for Your Favorite Farmers' Market!
 To raise national awareness about local farmers' markets, the role they play in supporting local farms, and the importance of protecting American farmland, vote for your favorite market here! Cast your vote through September 3rd.
Cookin' the Market
 Summer is here and that means one of the world's most loved fruits is readily available at your farmers’ market.
Tomatoes are a wonderfully versatile fruit (yes, fruit!) that can be enjoyed fresh, cooked into a sauce, canned, or dried. One reason tomatoes taste so good is because they contain a substance called glutamate. Glutamate is a natural part of protein-containing food. It is what gives tomato sauce its mouth-watering savory flavor.
You will find the sweetest and most nutritionally dense tomatoes during their peak seasons from July through September at your local farmers market. Choose from many colors, shapes, and sizes. Eat them whole, mix them in a caprese salad, make a bruschetta, or enjoy a cooling gazpacho. Or check out our Fresh Tomato Sauce with Angel Hair Pasta.
►Look for lots of cooking tips and tricks on the Cookin' the Market Facebook page!
Cool Summer Recipes
Stay cool this summer with simple, tasty, and easy to prepare recipes made with fresh summer produce.
Melon Salad with Basil Mint Vinaigrette
Corn Stuffed Tomatoes
Grilled Peach & Spinach Salad
Tomato Cucumber Herb Salad
►More great recipes here! |  | |  
Upper Haight Farmers' Market
Wednesdays, 3pm to 7pm, April 4 to October 24,
Waller at Stanyan.
Forward this message to a friend 800.949.FARM www.pcfma.com | | In This Issue
Featured Summer Produce
Market Highlights
Market Events
Fab Food Festivals
Cookin' the Market
Cool Summer Recipes
Fresh Approach
In Season
Your Community
Vote For Your Favorite Farmers' Market
Fab Food Festivals
Celebrate California's bounty at these fun food festivals!
Watsonville Strawberry Festival, Saturday and Sunday, August 4 & 5, 10am to 7pm, Historic Downtown Watsonville. Great food, strawberry recipe contests, live music, arts and crafts, carnival rides, and lots more.
Gravenstein Apple Festival
Saturday and Sunday, August 11 & 12, Ragle Ranch Park. Live music on two stages, delicious food, cooking demonstrations from local chefs, arts and crafts booths, a petting zoo, pony rides, apple pie contest, and so much more.
Paso Robles Olive Festival
Saturday, August 18, 10am to 5pm, Paso Robles City Park. Free olive oil and olive product sampling, producers from all over California, 'Culinary Row' serving great food, wine and beer tasting, open 'Olive Dish' cooking contest.
Fresh Approach
PCFMA’s sister organization, Fresh Approach, has launched its 2012 VeggieRx program in partnership with two San Jose community organizations: Asian Americans for Community Involvement (AACI) and Gardner Family Health Network.
Fresh Approach provides “prescription” vouchers for fresh fruits and vegetables to low-income families at these clinics. During their bi-weekly clinic visits participants also attend an interactive nutrition education lesson and receive BMI measurements. The goal is to show that increasing fresh fruit and vegetable consumption leads to health benefits.
Many participants have begun redeeming their vouchers at local markets: about fifteen families redeemed vouchers at the Alum Rock market alone the week they received their vouchers, a promising indicator of the power of programs such as VeggieRx to increase healthful food access.
Farmers, clinicians, community partners, staff, and participants are all vital to program success. Volunteers who could assist with Vietnamese or Spanish translation during the clinic visits would be extremely helpful. If you are interested in volunteering, please contact Katie Gronsky, at katiegronsky@freshapproach.org.
In Season
♦Fruit: Apriums, blackberries, cantaloupe, grapes, honeydew melons, nectarines, peaches, plums, pluots, raspberries, strawberries, watermelon.
♦Vegetables: Artichokes, beets, bell peppers, bok choy, broccoli, cabbage, carrots, cauliflower, celery, chard, corn, cucumber, eggplant, garlic, green beans, herbs, hot peppers, kale, leeks, lettuce, mushrooms, onions, potatoes, spinach, summer squash, tomatoes.
♦Coming Soon: Apples, figs, pears, persimmons, winter squash.
Your Community
San Francisco Street Food Festival, Saturday, August 18, 11am to 7pm, Mission District on Folsom St. from 20th to 26th, 21st and 25th from Treat St. Food and music that celebrates street food and the people who love to make it.
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